Our company is happy to declare that Jacknife was leading the fresh new wade-to-paign to have Hard-rock Lodge & Local casino Ottawa-the latest brand’s basic-ever Canadian place! As the Hard-rock embarks to the a great $350M expansion and you will rebrand, we are honoured so you can figure a campaign that not only remembers Difficult Rock’s history and also amplifies the energy for the Ottawa.
Recognized for delivering immersive activities experiences around the world, the difficult Stone� is definitely a popular around the world place to go for neighbors and you can travelers alike. The company is in a captivating era from extension and revitalization, as well as the phase is decided for a huge beginning away from Canada’s earliest Hard rock Resorts & Gambling enterprise � that have Jacknife leading the brand new costs to cultivate the newest wade-to-paign due to their Ottawa venue.
HRI turned the first myself-had betting company appointed an excellent You
�Our very own 350 billion buck expansion and rebranding often disrupt the hotel, enjoyment, hospitality, and you may betting industries in the East Ontario and beyond,� claims Christine Crump, President of Hard-rock Resort and you will Casino Ottawa. Canadians won’t need to get across a boundary playing all that Hard-rock is offering. Jacknife’s functions coincides to the business-classification work and you can knowledge we send to your site visitors.�
The new range out of Jacknife’s really works boasts a complete proper and creative development of the new go-to-paign, having a pay attention to building excitement and you will driving involvement round the all the touchpoints. The newest promotion tend to embody the brand new substance out of Difficult Rock’s brilliant society, making certain the hole becomes good beacon for amusement hunters.
�We’re pleased to interact which have a major international brand name particularly Hard- Kansino casino login rock within such a crucial minute,� claims Mikey Richardson, Co-Inventor and Government Imaginative Movie director at Jacknife. �The lead-around the latest 2025 release gives us the ability to do some thing it is pleasant-a venture that not only honors Hard Rock’s history and in addition amplifies the energy in the Ottawa.�
It relationship stresses goal-determined storytelling, which have one another Jacknife and difficult Rock Resorts & Gambling establishment Ottawa concerned about curating a smooth, high-impression brand name experience that set the newest phase getting a grand starting for example not one.
Hard-rock All over the world (HRI) is one of the most all over the world accepted people having spots inside over 74 places comprising 313 locations that are had/authorized or handled Accommodations, Gambling enterprises, Rock Shops�, Live concert Venues and you may Cafes. Its Unity of the Hard rock� around the world loyalty program perks people having starting whatever they love across the playing qualities international. HRI together with circulated a m&a called Hard rock Digital for the 2020, an on-line sportsbook, shopping sportsbook and you may internet playing program. Beginning with a keen Eric Clapton guitar, Hard rock is the owner of the new earth’s biggest and more than valuable distinct real sounds memorabilia at the over 88,000 bits, being shown in the their locations international.
S. Best managed Team by the Deloitte Personal while the Wall structure Street Diary during the 2021 and it has because already been recognized four times. Hard-rock has also been honored by the Forbes one of the World’s Finest Employers, in addition to Ideal Employers for females, Range and you may The fresh new Grads and you may a premier High Company regarding Travel & Amusement, Gambling and Recreation Business. On 2022 Worldwide Betting Honours, Hard-rock try titled Land-Founded Operator of the year to the second amount of time in four ages.
Hard rock Global currently holds capital levels of number one capital-grade get companies: S&P Global Ratings (BBB-) and you may Fitch Reviews (BBB). For more information on Hard rock Global, go to hardrock otherwise store.hardrock.
Rideau Carleton Casino theoretically exposed because Rideau Carleton Raceway inside the 1962, because Canada’s very first-actually four-eighths mile egg-shaped and it has already been a key part of Ontario’s use racing community since. While the addition out of playing within the , the metropolis off Ottawa has already established as much as $6 million annually and more than $106 million altogether payments for hosting Rideau Carleton Casino within this the fresh new National Financing Area.
Having desperate expectation of your starting of your the brand new Hard rock Hotel & Casino Ottawa, Rideau Carleton Casino remains unlock 24/eight, ready to serve the traffic with similar efforts and adventure. Hard-rock is trying to generate another type of condition-of-the-ways activities business which can in the near future give the latest iconic Hard-rock brand name to help you Ottawa and you can enliven the metropolis like never before. Upcoming places ought to include a modern resort build that have 150 bed room, and twenty-two rooms, extended gambling flooring together with 1,five hundred slots, forty live-activity desk online game, and you may highest-maximum gaming. Visitors can enjoy over ten dinner, taverns, and you may lounges, like the legendary Hard-rock Eatery and you will Council Pine Steakhouse. The resort will also be the place to find the newest vintage Stone Shop, a-1,800 as well as seat Hard rock Real time location, and you may real audio collectibles.
The newest business is a huge driver out of jobs creation and will utilize over 700 regional residents, just after finished. Hard-rock Resorts & Casino Ottawa will stay the newest culture out of people resource owing to local sponsorships and nonprofit partnerships, raising the lifestyle away from citizens and you will people equivalent since is actually based not as much as Rideau Carleton Local casino.
Rideau Carleton Gambling enterprise try run because of the Hard-rock All over the world and you may ruled by Ontario Lottery and you may Playing Enterprise (OLG). That have OLG connection, Rideau Carleton Gambling enterprise shows a daily dedication to in charge playing that have complete utilization of OLG’s Performs which is approved from the RG Consider accreditation system.
To learn more about Rideau Carleton Casino, see rideaucarletoncasino
Jacknife are an independent, full-solution innovative brand agencies headquartered in the Toronto, Canada. With over 29 many years of business experience, Jacknife might have been at the forefront of taking outstanding marketing and you can imaginative answers to a varied directory of readers. By leverage the fresh new powerful mix of strategic invention, Jacknife empowers names to create tall organization really worth from electricity off development.
